William Notman, Visionary Photographer

William Notman is a photographer who established himself in Montreal in 1856. Very ingenious, he made use of the best technologies of his time and knew how to innovate. For example, the production of composite photographs that gave him much notoriety called for large production teams: his studio was the Ubisoft of the 19th century. Notman was also a visionary for the use of photos in the production of printed material. His influence could be found everywhere in North America. The Notman Exhibition at McCord Museum, which has just ended, was an eloquent tribute.

William Notman was born in Scotland (1826) and died in Montreal (1891).

Notman Collection:

  • 200,000 negatives on glass
  • 400,000 tests of register
  • Numerous original prints

 

This collection was purchased in 1953 by a consortium through the initiative of McGill University and transferred to the McCord Museum.

Self-portrait, William Notman, circa 1866-67

 

Notman studio on Bleury Street, to the north of the Southam Building, demolished building (it is currently a parking lot)

 

Notman House, located at 51 Sherbrooke Street West. Designed by the architect John Wells for the lawyer William Collis Meredith, completed in 1845. Acquired in 1876 by the photographer William Notman who made it his main residence. Since 2015, it houses start-up technology companies.

 

Studio Notman sur la rue Bleury

The interior of the Notman studio, a symbol of the integration of technology, art and trade

 

The Studio: theatrical space, the customer experience was carefully orchestrated

Technical challenges took precedence over the photo-taking process: an embarrassing experience

  • Long exposure times
  • Multiple accessories to help the subject restrict their movements
  • Numerous bulky equipment pieces
  • Difficulty to take pictures of children

 

Notman produced a booklet for the models to use to help with the process

  • Reception area
  • Tips for preparation, dress code
  • Importance of taking the time, be in a good mood
  • Values the artistic dimension of the process
  • Relationship between model / actor

 

Studio William Notman

Caricature of the time, denoting the bourgeois character of taking a photo in a studio

Launch of a photo studio in Montreal

As soon as he arrived in Montreal, he put forward a visionary attitude to put in place a commercial organization including a studio, the distribution of images, with many partners. He saw the potential to ensure the promotion of the portrait as a tool for expression of personal and collective identity. Putting forward a clear artistic vision, which was significant for his time: creativity at the service of the portrait, publications, technical innovations, systematic classification of photographs.

Photographic process

Since the beginning of his career, William Notman did not use the popular daguerreotype process, which was introduced by the French inventor Louis Daguerre in 1839. This process makes use of a polished copper surface covered with silver oxide prepared with smoke to make it sensitive to light.

Notman preferred to use the wet-collodion process, discovered by the British inventor Frederick Scott Archer at the beginning of the 1850s, which requires the use of a glass plate with a chemical coating bathed in a silver nitrate solution. The wet plate is then placed in the camera. The daguerreotype process allows the production of highly accurate images without producing a negative: the final image is the positive. On the other hand, the collodion process is a very fragile process (since the wet plates had to be loaded in the device , exposed to hazards such as dust, scratches that could ruin the image), the resulting plate is a negative and allows the making of prints. The time of exposure of a plate using the process of wet collodion is 2 to 5 minutes in a studio, which forces the people involved to remain motionless by using poses and craft to reduce the risk of movements that result in blurry images.

From 1871, a new process using gelatine as a substitute for the collodium allows the fabrication of emulsions using silver bromide. These are dry plates, easier to use and 40 times more sensitive than wet collodium. The exposure time in the studio, with natural lighting, goes from 5 to 30 seconds, which offers a new basis for the production of portraits.

 

Concept of the Photographic purity

Controversy from Europe, 1850

Debate on the approach of the retouching of the negative (on glass plate)

Notman’s position is equivocal on this issue

Notion of trickster, condescending denunciations: “machine artists”,

Composite photograph of the 19e century

Discredited by the modernism in the 20th century, similar to the lack of taste of the ”newly rich” of the Victorian era. The practice of composite photography allows the resolution of several technical problems related to the beginnings of the photographic practice, particularly the long exposures and landscape photos.

The photographic processes did not allow the capture of non-reflective portions of the landscapes and skies that were too clear. It was therefore easier to paint the sky and water surfaces.

In the case of taking a photo for a large group of people, several problems arise: obtaining a balanced quality of lighting on the set as a whole and harmonious expressions of the characters. Therefore, if we take each character individually, it is possible to ensure the assembly and the general composition and to ensure the quality of the whole picture.

The most well known example of a composite image is the panorama of the Skating Carnival of Notman (1870). It is an artistic creation of a historical event: the visit of Prince Arthur to Montreal. Each character was first asked to pose in a studio, in a ball costume for an individual photo shoot. All the characters were then assembled together on the final canvas.

The original work is 20 x 27 ½, in addition to a reproduction of 37 ½ x 53 ½, made from a projection on a canvas drenched in photo-sensitive emulsion during several hours, then fixed and washed.

Photographie composite de William Notman

Skating Carnival, Victoria skating rink, 1870

 

 

Mme Prior by Willian Notman

Madame F. Prior (1868–69)

 

Le carnaval, photo composite de William Notman

Madame Prior (1870), posed for the composite photo of the Skating Carnival, with the “Girl of the Period” style

Career, William Notman

1856: Moved to Montreal (from Glasgow, to escape accusations of commercial fraud)

1856: contract for documenting the construction of the Victoria Bridge

1858: obtained the contract to photograph the construction of the Victoria Bridge (8th wonder of the world)

1860: expansion of his studio at 7 and 9 Bleury Street

1870: a staff of 55 employees, with 14 studios in Canada and the United States

1870: production of the composite Skating Carnival, at Windsor Hotel, on the occasion of Prince Arthur’s visit to Montreal

1875: documentation of the Canadian railway track construction

1876: bought the house at 51 Sherbrooke Street West

1878: participated in the Universal Exhibition of Paris and won a silver medal for the composite photo “Montreal Snowshoe Club ”

1891: William deceased, his brother and his son continued the commercial activities

1955: death of Charles, studio archives sold to a consortium structured by McGill University, and transferred to the McCord Museum.

References, William Notman

Archives, Notman Collection, McCord Museum

William Notman, Life & Work by Sarah Parsons, Art Canada Institute

Notman, Visionnary Photographer, 2016, McCord Museum, (Notman Exhibition Catalogue)

Portrait of visionary photographer at McCord Museum, (2016) The Montreal Gazette

Canadian Encyclopédia

Staking Carnaval

Dr. Jeanne S. M. Willette and Art History Unstuffed

Flickr, The Commons  Collection de photos de Notman

La gestion des archives photographiques (2003) Presses de l’Université du Québec

 

Notman Exhibition at the McCord Museum (2017)

 

Exposition William Notman

McCord Museum Exhibition, Jan-Mar 2017

 

photographic studio

 

Exposition du Musée McCord, Janvier 2017

Equipement photographique utllisé à l’époque de Notman

 

Exposition du musée McCord, Janvier 2017

Self-apointed ‘Photographer to the Queen’ illustrant l’enthousiasme et l’énergie déployé par Notman pour assurer la promotion de ses services

 

Exposition du Musée McCord, Janvier 2017

Sélection de portraits agrandis, démontrant la qualité de résolution des négatifs produits par Notman

 

Le patinage de William Notman

L’oeuvre maitresse de Notman, le composite “Le carnaval du patinage”, produite en 1870 en l’honneur de la visite du prince Arhur, tel que présentée à l’exposition du Musée McCord en 2017. Plus de 300 photos individuelles sont regroupés avec un arrière plan peint afin de produire la photographie finale. Cette production refèlte l’approche novatrice de Notman et la capacité de production de son équipe d’artistes et de techniciens.

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